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Cooper vs. Goodyear Tires: Which Brand Offers the Best Value?

by Cheng Miya 10 Nov 2024

When it comes to choosing which tires are best for your vehicle, two of the top American brands that more often than not come to mind are Cooper and Goodyear. Both of these firms are associated with excellent quality, overall performance, and life span. However, each of these brands has some particular strong points, which make them suitable for different types of drivers and driving conditions.

Below, Cooper is pitted against Goodyear based on vital areas such as performance, tread life, comfort, and price to help you decide which brand best suits your needs for better value.

1. Company Overview

Cooper vs. Goodyear Tires

Cooper Tires: The Cooper Tire & Rubber Company, founded in 1914, sustains its history of manufacturing strong and affordable tires. The company manufactures tires for passengers, light trucks, and SUVs but produces specialty tires that specialize in performance capabilities. Cooper is known for its high-quality construction and dependable performance. Therefore, it is often the most commonly chosen tire for the budget-conscious driver looking for a reliable all-season or all-terrain option.

Goodyear Tires: The company was founded back in 1898. It is one of the largest tire manufacturers in the world. Being a brand known for innovation, Goodyear has often teamed up with the big car manufacturers in developing the advanced tire technology. Available for family cars as well as high-performance tires, the company is a leading choice for drivers who seek good performance and shiny, cutting-edge design.

2. Cooper Discoverer v/s Goodyear Wrangler

Feature Cooper Discoverer Goodyear Wrangler
Type All-terrain, off-road capable Off-road, rugged traction
Tread Design Aggressive, provides traction on rough terrain Aggressive tread for off-road grip
Best For SUV, light trucks needing both highway & off-road Off-road enthusiasts, light trucks, SUVs
Durability Long-lasting tread, ideal for rugged use Excellent off-road traction and wear resistance
Comfort Comfortable on highway, but rugged on trails Noisy on highways, but excels off-road

Cooper Discoverer: From its durability to exceptional off-road traction, the series of Cooper Discoverer has been designed for SUVs and trucks. The AT3 in the series Discoverer consists of smooth performance on the highway along with rugged off-road capability, and durable tread capable of handling unfavorable terrain that also ensures long-lasting performance.

Goodyear Wrangler: Probably the most recognizable under the wheels of an off-road ride and light trucks, the Goodyear Wrangler series is likewise known for its very tough design and durability. Be it mud or gravel, the Wrangler serves just perfectly in such tough conditions. Advanced options, like Wrangler DuraTrac, beef up grip off the road and appeal to drivers who enjoy adventure.

Both Cooper Discoverer and Goodyear Wrangler series stand out for drivers who would like some reliability outside the tarmacs. Arguably, for people who value advanced traction technology, the Wrangler is more attractive than the Discoverer; the latter, on the contrary, would have some price advantage for use with consistent all-terrain performance.

Related Reading: Cooper vs Mechelin Tires

3. Cooper Endeavor Plus vs. Goodyear Assurance All-Season

Feature Cooper Endeavor Plus Goodyear Assurance All-Season
Type All-season tire for cars, crossovers, and SUVs All-season tire for cars and minivans
Tread Design Optimized tread for year-round performance Balanced tread for smooth performance in various conditions
Performance Excellent handling in dry, wet, and light snow conditions Reliable all-season performance, good in wet and dry conditions
Ride Comfort Smooth and quiet ride Smooth and comfortable, quieter ride
Durability Long-lasting, designed for high mileage Known for long tread life and wear resistance
Wet & Snow Traction Good wet and light snow traction Good wet traction, light snow capability
Warranty 65,000-mile tread warranty 65,000-mile tread warranty
Best For Drivers seeking a durable, comfortable all-season tire Drivers seeking reliable all-season performance at an affordable price

Cooper Endeavor Plus: The Endeavor Plus is an all-season passenger tire that balances comfort, wet and dry traction, and fuel efficiency. With commendations for quiet performance and reliable handling, the Endeavor Plus is a very popular choice for drivers seeking a budget-friendly, everyday all-season tire.

Goodyear Assurance All-Season: Assuring consistent all-season traction, Goodyear's Assurance All-Season tire comes with specialized tread compounds for longevity and grip in numerous conditions. Assuring quiet rides with its long tread life, the Assurance All-Season should be an excellent fit for families and daily commuters in search of comfort and dependability.

The Cooper Endeavor Plus gives more competitive all-season performance to a tighter budget, while the Goodyear Assurance All-Season assures a new level of handling and control with more advanced technology, entailing an extended warranty meant for owners who truly can appreciate a premium driving experience.

4. Performance and Traction

Cooper Tires: Cooper is admired for its rugged performance, no matter the condition-be it wet, dry, or temperate winter conditions. Their Cooper Discoverer AT3 series, in particular, is a favorite with many for its capabilities when going off-road, while their all-season tires provide extraordinary grip for everyday driving.

Goodyear Tires: Goodyear is at the top in performance and features advanced technologies such as Eagle F1 Asymmetric for high speeds and WeatherReady for all-weather traction. Goodyear invests in research and development to ensure its tires are among the best in various conditions and thus become a favorite among many drivers who want to feel increased traction with responsive handling.

5. Tread Life and Durability

Cooper Tires: In addition to the robust durability of these tires, Cooper also awards warranties of up to 60,000 miles on a lot of models, such as its Discoverer and Evolution series. In fact, many users have said that Cooper's tires last well even on rough terrain.

Goodyear Tires: Similarly, Goodyear also has extended mileage warranties for up to 85,000 miles on some models. Take, for instance, the Assurance MaxLife, which has been engineered for long-lasting tread and should be a great choice for those drivers mainly looking at longevity in their tires.

6. Comfort and Noise Levels

Cooper Tires: Cooper tire designs mostly focus on comfort for quieter rides, and this also includes their all-season types. Features such as Whisper Grooves on some of Cooper tires reduce road noise, therefore making a drive more comfortable for everyday commuting.

Goodyear Tires: Goodyear also tends to be best known for quiet, comfortable tires-especially using models like the Assurance ComfortDrive. Given that their tread design is usually quiet, they work best for long highway driving since comfort is about low road noise.

7. Price and Value for Money

Cooper Tires: Generally, Cooper tires are very moderately priced and represent the best value for the budget driver. Cooper focuses its business on providing quality products without high-priced names, and for this reason is very popular for a performance-driven tire option.

Goodyear Tires: Goodyear does price slightly higher again, especially the performance and all-weather models. Still, for that added price, Goodyear offers advanced technology and durability, along with higher mileage warranties, which usually makes that extra charge worth it to the consumer in a performance model.

Conclusion: Which Brand is Right for You?

When choosing between Cooper and Goodyear, it is a matter of driving needs, budget, and performance requirements. Cooper fits the bill when consumers need quality, affordable tires, which perform well on all-season roads and rougher terrains. Goodyear is best suited for those drivers who crave performance, with advanced technology and are able to invest for long-term durability.

Ultimately, both brands provide great products with their respective advantages, so whatever you decide on, you'll be well investing in a pair of good American-made tires.

FAQs

Who is the owner of Cooper Tires?

Goodyear owns Cooper Tires. This company did acquire Cooper in 2021.

Are Cooper Tires made by Goodyear?

Although Goodyear is the owner of Cooper, the tires are still produced under the brand name Cooper, often in Cooper's own facilities, though some resources and technologies may have become shared.

Cooper vs Goodyear vs Michelin

Cooper: Valued for their worth and longevity, ideal for stingy drivers needing dependable all-season and all-terrain tire.
Goodyear: An extra orientated performance with many innovative capabilities. Offering so much more premium products to the curious of what's up-to-date.
Michelin: The luxury brand; they are the leaders in terms of durability, mileage, and smooth quiet ride. Very appealing to those who need value and comfort.

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